Entries by admin


Techniques to Combat Attrition through Analytics

You have probably heard the following statistic – it costs up to twenty-five times more for an organization to acquire a new customer than to keep an existing one. 1 Churn. Turnover. Attrition. No matter how you phrase it, losing members is an issue most credit unions struggle with on a regular basis. Attrition can […]

Leveraging Analytics to Increase Member Engagement

Who doesn’t want to improve their member’s engagement with your credit union? No one?  I didn’t think so. What’s the best way to engage our current members? How will we measure what works? These are common questions our credit union clients ask as member engagement is a vital metric to calculate. Understanding and engaging with […]

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The Role of the Chief Data Officer

For years, financial Institutions have been using data analytics to seek out opportunities, reduce costs, create efficiencies, make better and faster decisions, and ultimately improve the customer experience. Though many have begun the data analytics journey, most are not getting the most value of their data analytics initiatives. To be fair, it’s not the easiest […]

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Top Data Analytics Mistakes to Avoid

Why do some data and analytics projects fail, while others go on to produce significant business outcomes? Today, many financial institutions are actively using data analytics to turn their data into actionable and profitable insights. However, the reality is most analytics projects do not always translate into easy success and big wins.  Too often, these […]

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The Data Analytics Strategy Roadmap: Critical Steps Every FI Should Take, Part 1

Here is a surprising statistic I recently read: more than 90% of strategic plans are not successfully accomplished with 67% of failed plans attributed to a breakdown in execution. (1) I’m a firm believer that strategy without execution will fail and that execution without strategy will also fail. But few organizations have figured out the […]

Technology Innovations Changing the Financial Institution Ecosystem

The Financial Applications for AI and Machine Learning If you’ve been following our FIRST and SECOND installments of this three-part series on machine learning and artificial intelligence, then you are ready for our conclusion of how these advanced technologies and applications are changing the financial services ecosystem. Artificial intelligence (AI) and machine learning (ML) have been major contributors to […]