Transaction Classification Module
The Knowlton Group’s Transaction Classifier cleanses transaction data to
provide invaluable marketing output.
Cleanse and standardize merchant transaction data for actionable transactional analysis
- Our algorithm cleanses and standardizes ACH, Bill Pay, and Debit Card/Credit Card transaction
- Each merchant is categorized using a three-tier system to break down by industry, industry segment, and loan type (for loan payments to other FIs)
- Targeted marketing actions are automatically delivered to gain loans and grow engagement
- Leverage this data to determine an income proxy and establish whether your financial institution is this member's primary financial institution (PFI)
Integrated into your data warehouse with the results fully accessible for your team to embed in operational reports and dashboards.
- Fully integrated and implementation-ready for The Knowlton Group’s VeriCU Data Platform customers.
- No data warehouse? No problem. We’ll provide you with the details you need to deploy quickly and accurately.
- Customers have full access to the results to integrate the standardized merchant data in any dashboard, report, or visualization they like.