Today’s A:360 discusses an idea known as “The Four R’s”. “The Four R’s” is a digital marketing framework The Knowlton Group created to conceptualize analytics-driven digital marketing efforts that the modern consumer expects.
The Four R’s are:
- Right Time
- Right Product/Service
- Right Channel
- Right Member/Customer
Leveraging a strong data and analytics competency, organizations must deliver the right product/service to the right customer/member through the right channel(s) at the right time.
Listen to Brewster Knowlton describe “The Four R’s” in more detail in the podcast below or on iTunes!
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