Four R Digital Marketing

Today’s A:360 discusses an idea known as “The Four R’s”. “The Four R’s” is a digital marketing framework The Knowlton Group created to conceptualize analytics-driven digital marketing efforts that the modern consumer expects.

The Four R’s are:

  • Right Time
  • Right Product/Service
  • Right Channel
  • Right Member/Customer

Leveraging a strong data and analytics competency, organizations must deliver the right product/service to the right customer/member through the right channel(s) at the right time.

Listen to Brewster Knowlton describe “The Four R’s” in more detail in the podcast below or on iTunes!


Subscribe to have new content sent directly to your email!

[mc4wp_form]

3 replies

Trackbacks & Pingbacks

  1. […] the right product or service to the right member through the right channel(s) at the right time. (Learn How.)  This includes knowing: what channels your members prefer, how to best engage with them, what […]

  2. […] the right product or service to the right member through the right channel(s) at the right time. (Learn How.)  This includes knowing: what channels your members prefer, how to best engage with them, what […]

  3. […] right member with the right product at the right time through the right channel. (Learn more about The 4 R’s of Analytics-Driven Digital Marketing) Having a system that allows the credit union to segment, manage, and track activity will enhance […]

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *