Seven Steps to Align Your Business Strategy with Your Analytics Strategy

As I travel around the country working with financial institutions that are ready to implement a data analytics program, I realize a common denominator throughout them. Many have yet to align their data analytics strategy with their overall corporate/business strategy. When the business objectives and analytics strategy do not operate from the same playbook, it […]

Starting the Data Analytics Journey Panel Discussion

A few backs at the 2017 Credit Union Analytics Summit hosted by First Tech Federal Credit Union in Redmond, Washington, Brewster Knowlton moderated a panel with five fantastic industry leaders in the analytics space. The panelists included: Naveen Jain, VP Digital Analytics at First Tech Federal Credit Union Clay Yearsley, SVP Data Analytics at Texas […]

A:360 Podcast #17 – Starting with a Question

Today’s A:360 discusses why it is critical to boil analytics down to well-defined questions. A question is the fundamental building block of analytics. Well-defined questions can shape and simplify the delivery of analytics to an organization. For those business users who aren’t quite sure what data they are looking for, helping them shape a question […]

data held hostage

Is Your Data Being Held Hostage?

More and more financial institutions are investing in developing their own analytics teams. Data warehousing and other modern analytics platforms are becoming the norm and not the exception. As these organizations start to develop their data strategy and implementation roadmap, some of them find that their data is being held hostage. What do I mean […]

analytics roi

A:360 Podcast #16 – Measuring Analytics ROI

Today’s A:360 discusses a few suggested ways to measure the return on investment (ROI) for your analytics initiatives. A common question I receive is “how do we determine the effectiveness of our analytics efforts?”. This podcast’s intent is to present a few possible ways to answer that very question about measuring analytics ROI. Watch and […]

A:360 Podcast #15 – A Phased Approach to Analytics

Today’s A:360 discusses why it is highly recommended that most organizations take an iterative, phased approach to developing their analytics solution. Watch and Listen Click to Watch on YouTube. Listen to the Podcast Click to Listen on SoundCloud Click to Listen on iTunes Read the Transcribed Audio Hey everyone. Welcome to today’s A:360. My name […]

Brewster Knowlton podcast

Guest Podcast from Best Innovation Group: Becoming Data-Driven

I had the great pleasure of having a podcast discussion with John Best of the Best Innovation Group through the BigCast podcast. During this conversation we cover a few major topics: The six characteristics of a data-driven organization. Using data warehouses to improve the question-and-answer process while analyzing data. Why data warehouses can sometimes be […]

data analytics for credit unions and banks

5 Reasons to Invest in Data Analytics in 2017

2016 was a great year for analytics throughout many industries. The financial industry seemed to especially embrace analytics and take the necessary first steps towards becoming a more data-driven industry. Back in the beginning of 2016, I published an article titled “5 Reasons to Invest in Data and Analytics in 2016”. Most (if not all) […]