Putting Strategy Before Software

Warren Buffet famously once said: “Price is what you pay, value is what you get.”  Consider the last technology and software investments your credit union made to keep the organization running.  Are you getting true value from the dollars spent?  Are you maximizing all capabilities these IT investments offer? Have you calculated a measurable ROI? […]

Are Data Lakes a Better Way to Analyze Member Data?

Understanding The Benefits & Problems with Data Lakes As more credit unions want to up their competitive game through data and analytics, the debate between data warehouses and data lakes continues. While solution providers and analysts line up on both sides of the discussion, understanding the advantages and drawbacks of a data lake can help […]

Intuition vs. Data-Driven Strategy- Where Do You Fall On The Spectrum?

For years, the idea that “big data” could somehow create real business opportunities for banks and credit unions lurked in the background. How could analyzing statistics and volumes of data replace historical information, gut instincts, and industry experience? Consider this scenario: In 2013, the executive management team at a community financial institution embarked on an […]

Seven Steps to Align Your Business Strategy with Your Analytics Strategy

As I travel around the country working with financial institutions that are ready to implement a data analytics program, I realize a common denominator throughout them. Many have yet to align their data analytics strategy with their overall corporate/business strategy. When the business objectives and analytics strategy do not operate from the same playbook, it […]

A:360 Podcast #21 – Analytics and Process Improvement

Today’s A:360 talks about how success with analytics can directly support your process improvement initiatives. You’ll hear about how processes can be made significantly more efficient through a deeper analysis into your organization’s application data. Listen to Brewster Knowlton describe this in more detail in the podcast below or on iTunes! Subscribe to have new […]

Four R Digital Marketing

A:360 Podcast #20 – The 4 R’s of Analytics-Driven Digital Marketing

Today’s A:360 discusses an idea known as “The Four R’s”. “The Four R’s” is a digital marketing framework The Knowlton Group created to conceptualize analytics-driven digital marketing efforts that the modern consumer expects. The Four R’s are: Right Time Right Product/Service Right Channel Right Member/Customer Leveraging a strong data and analytics competency, organizations must deliver […]

Starting the Data Analytics Journey Panel Discussion

A few backs at the 2017 Credit Union Analytics Summit hosted by First Tech Federal Credit Union in Redmond, Washington, Brewster Knowlton moderated a panel with five fantastic industry leaders in the analytics space. The panelists included: Naveen Jain, VP Digital Analytics at First Tech Federal Credit Union Clay Yearsley, SVP Data Analytics at Texas […]

Fourth Stage of Analytics Maturity: Analytical Enterprise

In my last post, I described the characteristics of organizations at the third, “Analytical Aspirations” stage of the analytics maturity model. In this post, we will dive into what an organization at the fourth stage, the “Analytical Enterprise” stage, of the analytics maturity model looks like. These posts on analytics maturity stages are heavily influenced […]