Having Business Intelligence Software ≠ Having Business Intelligence

But I just bought this expensive, fancy data warehouse and reporting software? What do you mean I don’t have business intelligence?  A rampant thought amongst executives in the throes of their first business intelligence initiative is that if they have business intelligence tools then they must have business intelligence. That is sort of like saying […]

data warehouse different

Why Build a Data Warehouse?

Everyone seems to have built one and those who haven’t want one. A rational person might question whether or not this is simply a fad – a buzz word to throw around in conversation – or if there truly is a business justification for the effort and expense involved in data warehousing. For small and […]