Action Management Platform
AMP up your credit union with advanced analytic insights provided by The Knowlton
Group’s Action Management Platform (AMP)
Member Engagement Module
Using advanced statistical modeling, each member is assigned an engagement score based on their products, service, transaction activity, and non-financial engagement with your credit union. Recommended actions for improving engagement within each segment are identified at the member level and are ready-made for your marketing team.
Attrition Prediction Module
Using historical markers and advanced analytics, we identify members “at-risk” members and segments so your team can re-onboard these individuals before they leave the credit union.
Transaction Classification Module
Using our industry-leading VeriCU Data Platform, we use an advanced matching algorithm to classify ACH, POS, credit and debit card transactions. This allows your organization to understand where members are spending their money, where else they are making loan payments, and a variety of other actionable outputs.