Attrition Likelihood
Identify which members are likely to leave the credit union – and which you can re-engage before it’s too late.
Which of your members are at risk of leaving?
Coastline Analytics’ Attrition Model:
- Assigns an attrition likelihood score to each member based on their changing engagement patterns
- Identifies segments of members most likely to be re-engaged before account closure
- Success of retention efforts are fed back into the model to continuously improve the scoring algorithm
- Outputs recommended actions to take for each attrition segment
