Four R Digital Marketing

A:360 Podcast #20 – The 4 R’s of Analytics-Driven Digital Marketing

Today’s A:360 discusses an idea known as “The Four R’s”. “The Four R’s” is a digital marketing framework The Knowlton Group created to conceptualize analytics-driven digital marketing efforts that the modern consumer expects.

The Four R’s are:

  • Right Time
  • Right Product/Service
  • Right Channel
  • Right Member/Customer

Leveraging a strong data and analytics competency, organizations must deliver the right product/service to the right customer/member through the right channel(s) at the right time.

Listen to Brewster Knowlton describe “The Four R’s” in more detail in the podcast below or on iTunes!


Subscribe to have new content sent directly to your email!

Posted in Uncategorized.

One Comment

  1. Pingback: Intuition vs. Data-Driven Strategy- Where Do You Fall On The Spectrum? - The Knowlton Group

Leave a Reply

Your email address will not be published. Required fields are marked *