Four R Digital Marketing

A:360 Podcast #20 – The 4 R’s of Analytics-Driven Digital Marketing

Today’s A:360 discusses an idea known as “The Four R’s”. “The Four R’s” is a digital marketing framework The Knowlton Group created to conceptualize analytics-driven digital marketing efforts that the modern consumer expects.

The Four R’s are:

  • Right Time
  • Right Product/Service
  • Right Channel
  • Right Member/Customer

Leveraging a strong data and analytics competency, organizations must deliver the right product/service to the right customer/member through the right channel(s) at the right time.

Listen to Brewster Knowlton describe “The Four R’s” in more detail in the podcast below or on iTunes!

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